Our Values
Integrity
In everything we do, we will put honesty at the center. Our suppliers and clients are close partners who we intend to work with for a long time.
Transparency
We are an open company. We will ensure our partners and clients have access to the important information regarding the supply chain in Ethiopia.
Innovation
Through original thinking, we intend to be ahead of our competitors. Our company culture of openness ensures everyone feels they can contribute an idea.
Community
Without our partners in the interior we cannot achieve anything so in any business we are involved in, we will ensure the community benefits.
Niche
We will stay focused and flexible. This is how we will build a trusted brand and ensure we will still be in business fifty years from now.